Packaging to make your product stand out

 We all want our product to stand out on the shelves, the more our product stands out from our competitors, the more interest consumers’ show, and in return sales increase. There are numerous things to make your product stand out, but let’s start off with the 5 most common factors.  
 4) Size
The size of your packaging is also an important factor to consider, too small and it will get lost on the shelf amongst competing products, too big and retailers might choose not to stock your product due to the space it takes up on the shelf. Consumers are also less likely to purchase a product that will be difficult to transport and store in their homes.

It’s always good to keep an eye on consumer as well as packaging trends, what was in yesterday, might not be in today. Some examples of things to look out for outdated and overused (common) fonts, texts that is too small to read, packaging that is too masculine / feminine, unless you are targeting only 1 gender and over cluttered designs. As the packaging design world changes, so do consumer trends.

PROTIP: It’s always best to go into a supermarket, stand in front of the shelf that you can see where your product would be displayed, and take a look at the overlook look and feel for that shelf, colours, shapes, sizes and then design your packaging to what will stand out against the other items on that shelf (your competitors)
 1) Design
The packaging design or artwork is one of the most important aspects of sales, and often overlooked with poor artwork. A good design should communicate to your target market about what the product is about and how it benefits them (why they should buy it)
See also: http://gatewaypackaging.co.za/product-launch-checklist

2) Colour
It is very important to make us of colour in your packaging to attract buyers attention, however, sometimes colour is used incorrectly without knowing and impacts sales negatively. The colours used in your packaging should convey your brands identity and colour scheme. It is also important to note the different meanings behind colours, for example, black is often associated with luxury products, blues are associated with calming products, and reds are often associated with sale / discounted products.
3) Know your market
To attract your target market, you need to know who your target market is and what attracts them. Often when asked, “who is your target market?” the response received is “everyone”, if you try to market your product to everyone, it will be likely to appeal to nobody. Instead, focus on who your target market is, and know what appeals to them, then work those appealing elements into your packaging. Remember, customers buy your product over a competitors based on how well they think the product will satisfy their needs (which is what is shown on the packaging)
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